Welcome to Minor Convenience
My name is Benny, and I’m the creator of Minor Convenience.
ISSUE 0
Hello friends,
My name is Benny, and I’m the creator of Minor Convenience.
For nearly 20 years I’ve worked as a marketer and media entrepreneur — from my first high school gig, to building one of the largest media sites in my niche, to making the Forbes 30 Under 30 list. Along the way, I’ve met incredible people, told stories I’m proud of, and watched the media industry change faster than anyone could have imagined.
With all the AI tools and content firehoses today, you can make anything look more polished, more dynamic, more complicated. But here’s the problem: content saturation is everywhere. And more content doesn’t always mean more clarity.
So why start this Substack?
Because I want to take things back to basics.
We’re living in one of the most divided times in our generation. Wealth disparity grows, stress is at an all-time high, and many people I know — especially those not insulated by money — feel constantly on edge. There are so many external forces shaping how we live and how we feel.
But I’ve also noticed something else.
Traveling to Japan with my wife and kids, I found a sense of calm. Not because life was stress-free, but because of the little things: trains that ran on time, streets that stayed clean, a culture of looking out for each other, basic needs that felt accessible. These minor conveniences added up. They created peace in the middle of chaos.
And then it hit me.
What if there was a daily reminder — a short, practical newsletter — that focused on those same kinds of small wins? Simple, science-backed tips and actions that, when added together, actually make life feel a little better?
That’s what Minor Convenience is.
This isn’t going to be long essays or overwhelming guides. Just one easy-to-read issue each day with:
A small, actionable step you can try right away.
A focus on everyday basics — eating, driving, making friends, managing stress.
Backed by research whenever possible.
Occasionally, interviews and insights from tastemakers who inspire me.
Because while the “big goals” matter — careers, wealth, long-term plans — life is mostly lived in the small stuff. And if the small stuff gets better, everything feels lighter.
Thanks for being here from the start. Tomorrow, we begin.
—Benny
P.S. I’ve used “—” LONG before ChatGPT decided to do it - don’t even!